SPEED STICK


CW / CAM CHRISTMAN
AD / CARA LASALA


Kyle Pitts is one of the most electrifying young talents in the NFL—but fans aren’t happy. Frustration over his usage is fueling endless trade rumors, and with his rookie contract set to expire after the 2024 season, speculation is only growing. We’re tapping into that tension, turning uncertainty into an opportunity.

posts cryptic messages on socials
 


                                                                 



in-store displays featuring the new kyle pitt’s speed stick scent.







To take “The Pitts” from the gridiron to homes across the nation we will include redeemable in-game content cards upon the release of the exclusive scent.





After securing the scent and giving the dance to the home team, fans will have the opportunity to secure NFL tickets as a member of the Pitt Crew.

The ‘Pitt Cam’ spotlights fans in the Speed Stick section rocking their custom ‘Pit-less’ jerseys—turning game-day hype into a full-blown PR stunt that cements Kyle Pitts as the face of staying cool under pressure.





club shay shay videos featuring the news on kyle pitts.