NEW YORK LIFE


CW / Cameron Christman
AD / CARA LASALA



Buying life insurance feels scary when it should feel reassuring. Some people even put off thinking about it until they need it. 

So what if we reframed buying life insurance as the most responsible way to live dangerously?                














Every movement needs a face.
Entering from stage left: legendary British adventurer, television presenter, and man with a penchant for living boldly, Bear Grylls.